Organic search engine optimization used to almost be considered an arcane set of rules, that were more or less random; especially if you’re having a website that has yet to be successful, drawing in the attention you thought it deserved, you might be inclined to blame SEO for the issues, but, before we dwell on SEO techniques, we should mention that design as well as content precede any SEO considerations. If your content is lacking SEO practices can only do so much.
What is organic in the realm of search engine optimization?
To put it simply, organic SEO includes all the options and decisions that make a website friendlier and easier to find and use without relying on “trickery” or short term methods of spiking one’s number of clicks, visits, etc. So, these are actually long term measures and to a point design ideas that are embedded in your website and in your practices when adding content to your website.
So here are a few of the best tips that actually improve SEO in a long term, healthy manner: The keywords you do SEO for should be the keywords that your target uses This is a hard lesson to learn, and in part it’s similar to issues programmers face when producing an application; sometimes the best practices, from the standpoint of the content producers are not shared by the users. Simply put, the keywords you think you’re supposed to SEO are not the keywords that your user base uses to reach your content. So, always start from the user base and learn from their searches and adapt to the way they look for content.
Inbound links are still very important:
Linking your content to other websites is far more important than good keyword SEO, especially for an up and coming website. This is especially important since Google, the number one search engine still uses its original algorithm, though heavily updated, which considers the number of links on the web to a website to find out what the ranking is for websites on any given keyword; so always look for and make adding (relevant) linking to your website as much as possible.
Use the Google Maps tool and learn to take advantage of local visitors:
Use keywords that also include your city or region name. Especially for service providers, this helps provide a much better manner of interaction and placement for your content/services. Google Maps simulates a phone book directory in some ways and it can provide you with directory organization based on the addresses you submit as well as links to your website and location listing. Take advantage of local visitors and local searches, as this can help you gain a following that is interested in content/services relevant to their location.
Host useful content:
It is possible to create a website devoid of any content that is built following SEO rules; however, content rules and actually having useful content will help cement a user base and will be conducive to bringing in new users. To give just an example, if your website is geared as a real estate directory, having some articles on house buying will also help your transaction portion of the website. So, overall, try and add relevant content to your website even if it is not the core of that website.