Renowned Actor Holt McCallany, known for multiple movies and TV series most notably “Lights Out”, approached IMI about a new website in 2012. He needed a complete website rebranding that portrayed and described him and his accomplishments in a modern pictorial view. This website is a gallery driven responsive design that finds the balance between images and content. Everything one would like to know about Holt and the corresponding images are available for the world to see. The challenge was to encompass his range of acting skill and encapsulate that in a visually pleasing website. Holt was very pleased with the outcome and his testimonial attests to his happiness.